Story Telling as a High Leverage Communication Straetgy
Story Telling as a Way of Leading
The General, by Dispatch. Idea submitted by Tori Lambe
Articles and Books:
Connecting with Your Audience, Telling Stories, and Assuaging Terror, by Nick Morgan, Harvard Management Communication Letter.
Story Telling that Moves People: A conversation with Screenwriting Coach Robert McKee, Harvard Business Review, June, 2003. --- Here is a link to info about Robert Mckee: http://mckeestory.com/homepage.html