- The rule of reciprocity
- Commitment and consistency
- Social proof
How Abraham Lincoln changed the world with words
Articles and Books:
Getting Things Done When You are Not in Charge, by Geoff Bellman.
Influence: The Psychology of Persuasion, by Robert Cialdini.
Lincoln at Gettysburg, by Garry Wills.
Lincoln on Leadership, by Donald T. Phillips.
On Becoming a Leader, by Warren Bennis.
Changing Minds: The Art and Science of Changing Our Own and Other People's Minds, by Howard Gardner.