Steps for Creating Business Strategy

1)  Clarify your external competitive environment. Identify industry structure and competitive dynamics.

2)  Product and market segmentation. Understand how customers in each segment make buying decision.

3)  Identify your value offering for each segment.

4)  Define your business model.

5)  Develop your brand… How you want to be perceived in the marketplace.  What is your uniqueness, distinctiveness?

6)  Identify competitive work.  Hand off to Organization Design process.