If you are interested in the notion of strategic thinking, then you are certainly interested in the brain, the organ that allows you to think about things, strategic or otherwise.  Author Jeffrey Stibel applied his life-long fascination with neurology and brain science in order tofound a series of highly successful businesses.  In each case, he applied knowledge about how the brain works to thinking about how the internet should work, since, as he writes “the internet is a brain.”

Stibel explains his fascination with the brain and neurology as a metaphor for thinking about the future of the internet:  “When I began to study the emergent internet as a whole, I had trouble fining areas where there were not analogies to the brain.  It finally dawned on me that if I wanted to build internet companies, I needed to know everything I could about the brain.”

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